Jim Blakey

Understand where advertisers are spending their money to better position yourself to win! As an association professional, it is easy to become immersed in your organization’s world and lose sight of the broader marketplace. We have found this to be especially true when it comes to association advertising and sponsorship programs. The advertising landscape can change quickly. New publications, digital platforms, social media groups, and competing associations can all affect what advertisers...

Five Steps to a Stronger 2027. The second half of 2026 is here, which means it is time to start planning for 2027. Many companies are beginning to develop their marketing budgets and your association needs to have its advertising and sponsorship opportunities ready.! Will you raise prices? Add new products? Eliminate underperforming options? Where should you begin? The following five-step process can help you evaluate your current program and build a stronger plan for the year ahead. Step 1:...