Website Privacy Policy

Association Media Group LLC Website Privacy Policy

Who We Are: Association Media Group provides digital technology and sales services for national and state associations located in the United States of America. We act as an extension of our association clients to help provide services for their organization that benefit their members. These digital services include online directory technology, banner advertising, email newsletters, and programmatic display advertising.

Association Media Group is located in St. Petersburg, Florida, USA and in Richmond, Virginia, USA. Our website can be found at www.associationmediagroup.com We can be contacted with any questions about our Privacy Policy at info@associationmediagroup.com or by calling 804-469-8790.

I AM A SITE VISITOR:

Information We Collect and How the Data is Used:

Association Media Group does not directly collect any information from website visitors unless you voluntarily submit your information via one of our contact forms. We do utilize third parties to help deliver certain services and those third parties do collect some data. Below is a list of what third parties are currently utilized and how your information is processed.

Analytics:

We utilize analytics software, which collects information about your habits while you visit the website. The analytics software anonymizes all IP addresses and as such does not collect personally identifiable information.

Advertising:

We utilize Mediamath for targeted advertising purposes. Mediamath is a member of the Digital Advertising Alliance and the Interactive Advertising Bureau (IAB). The Mediamath pixel will place cookies on your browser for targeted advertising purposes. There are up to four cookies that will be placed, depending on your choices.

A UUID cookie will be placed, which allows advertising to be delivered and perform functions to ensure an advertisement does not continuously reappear and that they are displayed properly.
A mt_misc cookie may be placed if the browser has been flagged as a "bot".
A mt_mop cookie may be placed to record the list of ad exchanges your browser has been synced to and the date of last sync. This is used to prevent "over syncing".
An opt out cookie may be set if the browser is opted out from targeted advertising. If this cookie is added all other Mediamath cookies are eliminated.

This data is collected by Mediamath for the purpose of enabling Association Media Group to serve website, video, or audio advertisements to you programmatically. You may opt-out of this by visiting http://www.networkadvertising.org/choices/

If you are targeted by an advertisement Mediamath will assign a unique identifier called a “MediaMath ID” to your browser, to your devices (such as your mobile device, connected television, or over-the-top television devices (“OTT TV Device“)), or to other screens through which they serve an ad to you on behalf of an advertiser. They also assign a MediaMath ID when you access an advertiser client’s digital properties such as their websites, emails, or apps (“Digital Properties“). The MediaMath ID enables the Mediamath platform to determine within a reasonable level of confidence that a browser or device is the same one with which the Mediamath platform has previously interacted. In some cases, based on data they receive from advertisers or data partners (e.g. audience partners from whom they receive Third Party Segment Data as defined below), they infer within a reasonable probability that another browser or device should be associated with the same MediaMath ID. Where they are able to associate more than one browser or device with the same MediaMath ID, they use this information on behalf of our advertiser clients to deliver targeted ads to you across multiple browsers or devices (known as “Cross-Device Advertising“).

The MediaMath ID can be a cookie ID (a unique ID assigned randomly by MediaMath to an unrecognized browser), a mobile advertising ID (a unique ID assigned by the mobile operating system, e.g., Apple ID for Advertising or Android Advertising ID), or an OTT TV Device Identifier for Advertising (a unique ID assigned by an OTT TV provider, e.g., Roku ID for Advertising).

Your MediaMath ID is personal data and is associated with other categories of personal data that they collect about you including the following:

Bid Request Data and Impression Data: MediaMath receives personal data about you when they have the opportunity to show you an ad on Digital Properties, (“Bid Request Data“). They collect additional data when they deliver an ad on behalf of an advertiser (“Impression Data“). Bid Request Data includes your Internet Protocol (“IP”) address, imprecise location (e.g., country, region, postal or zip code), browser type (e.g., Chrome or Internet Explorer); operating system (e.g., Mac OS or Windows); browser language (e.g., English or Spanish); and Internet Service Provider. It also may include IDs that their partners assign to your browser or device, including Google advertising identifiers associated with your browser or device and used by MediaMath as part of its syncing processes. See Google’s Privacy Policy to learn more about its use of the personal data which it receives from partner sites and your ability to control the information which Google collects on these sites. Impression Data includes elements from (and derived from) Bid Request Data, campaign information and bidding information (e.g., site category, number of pages browsed, click event, Application ID, video metrics, page URL, connected device ID, timestamp and connection speed). The sources of Bid Request Data and Impression Data are your browser or device and media supply sources, such as publishers (i.e. organizations who operate Digital Properties) and exchanges or supply-side platforms (i.e. organizations who display ads on publishers’ Digital Properties).
Pixel Data and Other Client Data: MediaMath advertisers import personal data to the Platform regarding your interactions with them via their Digital Properties. This data falls into two main categories: Pixel Data and Other Client Data.
- Pixel Data is collected by the use of MediaMath and/or third party pixels (described below). Pixel Data includes the time you visited the site, the page URL, your IP address, your browser type (e.g., Chrome or Internet Explorer), the operating system (e.g., Mac OS or Windows), the type of device you used (e.g. laptop or desktop), and data regarding your activities on the Digital Properties. For example, if you are shopping on an advertiser client’s website for a product, and you place a product in your online shopping cart, or make an online purchase, the advertiser client can import that data to the Platform . MediaMath uses this personal data later to help the advertiser client show you an ad on a different website or app. MediaMath advertiser clients may use the Platform to collect personal data in a form that does not reveal your direct identity, such as “hashed” email addresses that cannot be read in their directly identifiable form (i.e. each email address is converted to a code that is unique to that email address).
- Other Client Data is personal data that advertiser clients obtain outside of the Platform and import into the Platform. This includes “Segments” that advertiser clients create or obtain independently from third-party sources. A Segment is a grouping of individuals who share one or more attributes (e.g., “car enthusiast”). Individuals are identified in these Segments by online identifiers and not by names or anything that reveals their names. Other Client Data also includes personal data that advertiser clients collect or independently obtain offline, such as purchases made in the advertiser client’s store. Before advertiser clients transmit this offline data to MediaMath, names and other directly identifying information are removed and replaced with a MediaMath ID.
Third-Party Segment Data and Other Third-Party Data: Third Party Segment Data is personal data they receive from third party audience partners who create and provide them with Segments for them and advertisers to use for advertising purposes. These Third- Party Segments group individuals who share one or more attributes (e.g., "car enthusiast"). Other Third Party Data they receive includes personal data from third-party partners that allows them to associate or match the MediaMath ID with those partners’ identifiers (through a process called “Cookie Syncing”), personal data that associates your different devices with each other, and personal data regarding video content that you view on television or through OTT TV Device.
Special or Sensitive Categories of Personal Data: They do not knowingly collect any special categories of personal data about individuals in the EEA, the UK, or applicable US States of California and Virginia, (“Applicable US States”) including: personal data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership; personal data concerning your mental or physical health condition or diagnosis, sex life, or sexual orientation; processing of genetic or biometric data; citizenship or immigration status and precise geolocation data or contents of mail, email or text messages. MediaMath also does not knowingly collect any data about other sensitive categories such as personal data about financial account numbers, insurance plan numbers, and criminal convictions or offenses.

Categories of information collected pursuant to the California Consumer Privacy Act (CCPA): For the purposes of the CCPA, the above-described personal information collected can be classified as follows:

Identifiers (such as an online identifier or an Internet Protocol (IP) address);
Internet or other electronic network activity information (such as the browsing history, search history, and information regarding to interaction with the Website or with advertiser clients’ Digital Properties);
Geolocation data inferences (excluding precise geolocation data);

Categories of information collected pursuant to the Virginia Consumer Data Protection Act (VCDPA): For the purposes of the VCDPA, the above-described personal information collected can be classified as follows:

Identifiers (such as an online identifier or an Internet Protocol (IP) address);
Internet or other electronic network activity information (such as the browsing history, search history, and information regarding to interaction with the Website or with advertiser clients’ Digital Properties);
Geolocation data inferences (excluding precise geolocation data).

I WOULD LIKE TO OPT OUT:

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

You can opt out of receiving personalized ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions provided or by clicking here. Please note that this “opt out” function is browser-specific and relies on an “opt out cookie”: thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again.
In some cases we may link multiple browsers or devices to you. If you opt out of on a browser or device and we have more linked to you, we will extend your opt out decision to the other linked browsers and devices. Since we only link users across browsers on devices in some conditions, there could be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user.

Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

Changes in Privacy Policy:

All personal information (“personal information” is defined as any information that identifies or can be used to identify the person to whom such information pertains) that we collect and maintain will be subject to this Privacy Policy, as amended from time to time. Association Media Group LLC may change the Privacy Policy from time to time at its sole discretion and will provide notice of changes in the Privacy Policy and on the privacy policy page of Association Media Group LLC. If as the result of such changes you want to alter the ways in which Association Media Group LLC is allowed to use your personal information, you can do so by following the procedure described in the section entitled “Updating your personal information and privacy preferences.” You will be deemed to have been made aware of, and will be subject to, the changes to the Privacy Policy after such notice has been posted with the following exception: if at the time you provide personal information to Association Media Group LLC you limit how such information will be used to communicate with you, either by Association Media Group LLC or by third parties, Association Media Group LLC will not change your preference in this regard without your express consent. However, if Association Media Group LLC sells assets (or the assets of a division or subsidiary) to another entity, or Association Media Group LLC (or a division or subsidiary) is acquired by or merged with another entity, you agree that Association Media Group LLC may provide to such entity customer information that is related to that part of our business that was sold to or merged with the other entity without obtaining your further consent.

Privacy complaints:

Association Media Group LLC takes its users’ privacy concerns seriously. If you believe that Association Media Group LLC has not complied with this Privacy Policy with respect to your personal information, you may write to the Association Media Group LLC Privacy Officer at the following address:

Association Media Group LLC, Inc.
Attn: Privacy Officer
901 34th Ave N. #7064

St. Petersburg, FL 33734
USA

or email us at info@associationmediagroup.com and please place in the subject line "Attention: Privacy Officer".

In your letter or email, please describe in as much detail as possible the ways in which you believe that the Privacy Policy has not been complied with. We will respond and investigate your complaint promptly.

Please note that Association Media Group LLC is not responsible for the content or privacy practices of non-Association Media Group LLC websites to which this Site or any other Association Media Group LLC website may link. Also, Association Media Group LLC is not responsible for the privacy practices of its customers or users of its customer websites. You should review the additional privacy policy of the customer site before using the site.

Last Update: May 2023